client: Victoria Racing Club
circulation: 35,000 Victoria Racing Club Members; 4,000 Newsstand
frequency: Annual

goal
To inform and entertain VRC Members and general horse racing enthusiasts in the lead up to the biggest racing event in the world – the Melbourne Cup Carnival.

game plan
A 126-page magazine, supported by advertising, which contains a unique combination of sport, fashion, entertainment, hospitality and business.

results
Increased advertising support in 2008 was reflected by the presence of luxury advertisers such as Lexus, Emirates and Longines among others. An increased emphasis on newsstand sales for 2008 was evidenced by point-of-sale promotions in every Borders outlet Australia-wide. Utilising Pacific+ Custom’s relationship with our parent company, Pacific Magazines, the fashion and cover shoot was exclusively styled by Marie Claire – Australia’s leading fashion magazine.



media kit
Download Media Kit

advertising
For all advertising enquiries please contact:

Louisa Smith
Senior Account Manager
Tel: (03) 8636 7528
Mobile: 0405 755 737
louisa.smith@pacificmags.com.au