client: ANZ
circulation: 7,000
frequency: Tri-Annual

goal
To improve the communication and awareness between the CEOs and CFOs of Australia’s largest corporations and ANZ’s Institutional Banking Division.

game plan
CEO Agenda addresses the issues that face Australia’s business leaders on both a domestic and international level. Content ranges from profiles of industry professionals and thought leadership pieces relating to company culture, to how Australian companies can benefit from and expand into international territories. The magazine also provides information on the various finance and market options available to large corporations and showcases the many ways in which ANZ can partner with business to help companies achieve their goals.

results
CEO Agenda has successfully provided a vehicle for the ANZ Institutional Banking Division to enhance and deepen its customer relationships.