
Back in 1991 when brands were elbowing for attention through advertising that lasted mere seconds, a new player arrived in the Australian marketplace with a product that could help brands build meaningful connections with their customers and deliver commercial benefits far beyond any other direct marketing mechanism.
Yes, that new player was us and the product was custom publications. We were the pioneer of custom publishing in Australia. We’ve been at it for the longest and experience counts for a lot.
New Name
Back then we were known as Text Media, later we became Text Pacific Publishing and now, since re-locating with our parent companies Seven Media Group and Pacific Magazines, our overall company has become Pacific+ Custom+Corporate, with the custom division called Pacific+ Custom. While previous name changes related to ownership changes, our new name is based on, among other factors, our position within an integrated media group.
The ‘plus’ in our name means that, as our client, you get more – in fact, you get the best of both worlds. This is because we are wholly self-managed and boutique in purpose ‘plus’ we can leverage the strength and cost efficiencies of our parent companies.
Of course, we could go on. There’s a lot to say about our track record for delivering great results but we know your time is precious, so we’ll cut to the chase…