client: Virgin Blue
circulation: 80,000
frequency: Monthly
website: www.virginblue.com.au/voyeur

goal
To inform and entertain guests on Virgin Blue and Pacific airline flights.

game plan
A monthly magazine that contains well-written and relevant articles covering travel, business success stories, society, entertainment, food, culture and guides to all of Virgin Blue and Pacific Blue’s destinations.

results
Voyeur has won a Silver Eddie for editorial excellence in consumer travel magazines at the annual Folio Awards in New York and has been short-listed for the most effective travel and leisure title at the APA awards. Other consumer media – both print and advertising – regularly pick up on content in Voyeur and publish it in their own productions.

Advertising revenue has increased by more than 100% in the past 12 months alone, whilst Voyeur’s readership (Roy Morgan researched) has increased by 80% since Text Pacific first started publishing the magazine in 2005.

VB Media is the sales arm for the communication channels offered by Virgin Blue.

VB Media delivers two key audiences – leisure travellers and business passengers. We offer a multimedia platform across print, television, online and ambient opportunities, both in the air and in the lounge.

The communications environment that VB Media offers is both unique and ever expanding. We can provide integrated advertising solutions to reach the discerning Virgin Blue Guest, in the most cost-efficient method, on every step of their journey.

media kit
Download Media Kit

advertising
For all Virgin Blue Voyeur, Virgin Blue Voyeur Active, or VLicious enquiries please contact:

Robert Ball
National Account Manager
Tel: (02) 9394 2984
robert.ball@textpacific.com.au